Windex Will Help You See the Beauty of a Child Growing Up With This Soulful Father-Daughter Ad

Featuring a gorgeously rendered Grace VanderWaal track

How do you even begin to make a product like Windex emotionally compelling? By focusing not on the product but on the silent service it provides.

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@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.