Windex Will Help You See the Beauty of a Child Growing Up With This Soulful Father-Daughter Ad

Featuring a gorgeously rendered Grace VanderWaal track

How do you even begin to make a product like Windex emotionally compelling? By focusing not on the product but on the silent service it provides.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
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