Will Donald Trump’s Bad Behavior Hurt The Apprentice Franchise?

Spotlight turns on NBC’s reboot

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During NBCUniversal's upfront presentation in May, NBC unveiled its first look at the Donald Trump-free Celebrity Apprentice, now hosted by Arnold Schwarzenegger and retitled The New Celebrity Apprentice. The footage ended with the actor astride a steed, urging the show's new contestants, "Now, let's get down to business!"—the same phrase he used in his pitch to media buyers.

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