Will Consumers Buy Cereal Online? Magic Spoon, a DTC Breakfast Brand, Is Hoping the Answer Is Yes

It has four flavors in its cereal lineup

The direct-to-consumer (DTC) craze has birthed businesses that have challenged the mattress marketplace, the eyeglass shopping experience, options for luggage and sneaker selections, among many other sectors. But rarely has it come for one specific category: your groceries.

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