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It was a year ago this month when Wieden+Kennedy launched its “Call it Covid-19” campaign anchored by “A word,” a staccato poem outlining the fear of violent racism experienced by the Asian American and Pacific Islander communities. The timely campaign was a reaction to the marked increase in hate crimes towards AAPI groups across the country at the start of the pandemic.
A year later, after the Atlanta shootings that left eight dead, W+K’s Asian-American Affinity Group is reintroducing the campaign–a move that indicates how little has changed and how much more work needs to be carried out since its launch.
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