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As you read this, some 50 million kids are in the process of returning to the classroom and that, believe it or not, brings America’s second biggest shopping season to a close. With the sole exception of the winter holiday season, back to school is now the dominant spending occasion. According to the National Retail Federation, parents and guardians will drop a cool $83.6 billion on supplying the kids for grade school, high school and college this year.
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