Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Plenty of direct-to-consumer birth control brands are hitting the market today, using pretty packaging, suggestive photography or overly-posed models to sell the product, but Nurx is taking a different approach. Today the brand launched a new look and marketing strategy to encourage more women (who either have or do not have health insurance) to think about Nurx when it comes to birth control.
The brand is particularly focused on expansion to Southern states, including South Carolina, Alabama, Tennessee and Georgia.
Nurx
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in