Why the Story of Prime Day 2020 Is What Didn’t Happen

Consumers had a lot of distractions this year

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Amazon is typically coy the morning after Prime Day, offering allusions to its success with broad strokes. 2020 is no exception.

Amazon called Prime Day 2020 the “two biggest days ever” for its third-party sellers, who sold $3.5 billion worldwide, marking a 60% increase from 2019.

For numbers on actual spend, we have to rely on outside sources like eMarketer, which estimated Americans would spend $6.2 billion—up from $4.3 billion in 2019—but it won’t have actual figures until 2021.

So you have to really read between the lines to figure out how consumers responded to a delayed Prime Day.



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