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In its Prime Day forecast, eMarketer projects Amazon will sell $9.9 billion in goods worldwide—including nearly $6.2 billion in the U.S., which is just about as much as consumers spent on Black Friday 2018.
While we’ve seen estimates emerge after the event in previous years, this is among the first—if not the first—estimates leading up to the now 48-hour sale, which gives a better sense of how big it actually is.
That U.S. estimate, for example, would put Prime Day 2020 about $1 billion behind Black Friday 2019 when consumers spent $7.4
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