Why the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to Luxury Brands

L Brands plans to focus more on its other stores, like Victoria's Secret

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This holiday season will be the last for a New York retail institution.

Henri Bendel, one of Fifth Avenue’s most iconic storefronts, will close in early 2019, parent company L Brands announced on Friday. The store’s website, New York flagship and 22 other locations across America will all go out of business after the 2018 holiday season. L Brands said the decision stemmed from not only slowing sales, but a desire to focus on its other brands, which include Victoria’s Secret and Bath and Body Works.

“We have decided to stop operating Bendel to improve company profitability and focus on our larger brands that have greater growth potential,” said Leslie Wexner, chairman and CEO of L Brands, the Wall Street Journal reports.

Retail closures may be relatively common nowadays, but this one is decidedly different. Bendel



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