Why State Farm Is Partnering With Musicians Like DJ Khaled to Host Intimate Sessions Across the U.S.

All about giving back to the community

DJ Khaled performed for 'neighbors' in New Orleans. YouTube: State Farm Insurance

State Farm is hoping to show off its charitable (and hip) side with a new 15-minute film, created in partnership with agency Translation. The film focuses on State Farm’s longstanding Neighborhood Sessions series, where artists from Usher to DJ Khaled host events in cities across the country to thank “neighbors” for volunteering with local charities.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}