Why RadioShack and LimeWire Clambered From the Grave to Bring NFTs to Nostalgic Fans

They're back, but are the undead companies simply cash-devouring husks, or do their hearts still beat to their original tune?

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The age of the reanimated brand is stumbling forth to a new future. Formerly irrelevant retailers and torpedoed platforms of yore are clawing their way from brand history into today’s zeitgeist—but in some cases, the association with the original brand is only skin deep.

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This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.