Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
The age of the reanimated brand is stumbling forth to a new future. Formerly irrelevant retailers and torpedoed platforms of yore are clawing their way from brand history into today’s zeitgeist—but in some cases, the association with the original brand is only skin deep.
Following two bankruptcies and an acquisition by Alex Mehr- and Tai Lopez-owned holding company Retail Ecommerce Ventures (REV), RadioShack rose from the grave and shuffled to social media, unleashing a near-constant stream of crude, R-rated