Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Last month, MotorTrend—the multimedia car enthusiast brand that began life as a magazine in 1949—kicked off a new program on its streaming platform, MotorTrend+. Viewers already familiar with MotorChannel’s programming (and it has well over 90 regular shows on offer) might have guessed the format easily enough. It’s another low-budget mechanic fixing a junker in a garage. Or a high-budget mechanic restoring a classic in a garage. Or a bunch of mechanics customizing a vintage fastback … in a garage.
Except that all those guesses would be incorrect.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in