In 2014, the Brooklyn-based writer and Time magazine columnist Allison Yarrow—pregnant for the first time—decided she’d plunge into the plethora of self-help books that market themselves to young, expectant moms.
Why Modern Parents Are Still Reading ‘What to Expect When You’re Expecting’
Facing fierce competition, the iconic book is changing with the times
The book originally received a mere 4,000 orders from bookstores when it was released in 1984. It went on to sell 19 million copies.
Animated illustration: Yuliya Kim; Sources: Getty Images
