Why Modern Parents Are Still Reading 'What to Expect When You're Expecting'

Facing fierce competition, the iconic book is changing with the times

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In 2014, the Brooklyn-based writer and Time magazine columnist Allison Yarrow—pregnant for the first time—decided she’d plunge into the plethora of self-help books that market themselves to young, expectant moms.

It proved to be a discouraging exercise.

“Much of the literature I encountered either infantilized or cosseted pregnant readers, belittled our assuredly doofy husbands or evangelized its preferred birth ideology while knocking down the competitors,” Yarrow wrote in her subsequent column “Why Most Pregnancy Guides Are a Total Turnoff.”

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Among the guides Yarrow found was one that’s pretty much impossible not to find: What to Expect When You’re Expecting.



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