Why Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’ Campaign

Working with McCann to expand 20-year-old campaign

Mastercard worked on expanding the 20-year-old campaign with McCann. Getty Images

Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called “Start Something Priceless,” the new effort is meant to inspire people to do something they have always wanted to do—read more, exercise regularly—while also inspiring them to make a difference.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.