Why KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign

Mother launches a new fry recipe with a mea culpa

KFC is embracing the haters to launch its new fry recipe. Mother

KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time, headlined simply “FCK.”

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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