Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no laughing matter. Tommy John, Lyft and Old Spice have all enjoyed a huge bump on social thanks to the Kevin Hart Effect.
Tommy John
With just three mini-films, Hart scored more than 6.5 million views on social (via his personal as well as the brand’s) channels.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in