3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect

The comedian's marketing mojo is no joke

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When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no laughing matter. Tommy John, Lyft and Old Spice have all enjoyed a huge bump on social thanks to the Kevin Hart Effect.

Tommy John

With just three mini-films, Hart scored more than 6.5 million views on social (via his personal as well as the brand’s) channels.



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This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.