3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect

The comedian's marketing mojo is no joke

Kevin Hart provides input on design, content strategy and more. Photography by Scott Witter for Adweek; Styling: Ashley North; Grooming: John Clausell

When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no laughing matter. Tommy John, Lyft and Old Spice have all enjoyed a huge bump on social thanks to the Kevin Hart Effect.

This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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