Why It’s Critical Brands Take a Stand on Tough Social Issues

Marketers must have courage in the face of controversy

At Cannes Lions during a panel I participated on this year, I sat in front of a room full of marketing and advertising execs and asked how many thought it was important for brands to take a stand on important social issues—one hand went up.

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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.