Magazine

Why It’s Critical Brands Take a Stand on Tough Social Issues

Marketers must have courage in the face of controversy

All brands can harness cultural moments to reach new audiences and create impact. Getty Images

By Molly DeWolf Swenson

November 26, 2017

At Cannes Lions during a panel I participated on this year, I sat in front of a room full of marketing and advertising execs and asked how many thought it was important for brands to take a stand on important social issues—one hand went up.

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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.
Molly DeWolf Swenson
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