Oreo Surprises 26 Million Facebook Fans With Gay Pride Post

Photo goes viral but also sparks backlash

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Oreo is widely known to be one of the most successful brands on Facebook, but tonight the brand proved it could be one of the boldest, too. Around 8 p.m. Eastern, Oreo posted a gay-pride-themed picture featuring a six-layer cookie colored like a rainbow, with “June 25” and the word “Pride.” The caption said “Proudly support love!” (The significance of the date is unclear, at least to me. San Francisco’s famous Gay Pride Parade was the 24th, as was the one-year anniversary of New York’s Marriage Equality Act.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in