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Amid an organized effort to boycott Facebook for mismanaging hateful and misleading content on its platform, Unilever was one of the first major companies to put a pause on its U.S. social media ad spend. Those measures are in place until the end of 2020.
During Adweek’s NexTech 2020 virtual summit, the British-Dutch CPG manufacturer said the decision is not part of an official movement. Rather, it’s the latest development in an ongoing discussion around brand safety in an evolving media ecosystem.
“The
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