Why Does Pizza Hut Want an NFL Sponsorship When Papa John’s Doesn’t?

Slipping viewers aside, it's still a big pie

Pizza Hut’s deal opened up only after the NFL’s longtime pizza partner Papa John’s ended its own deal three years early. Instagram: @pizzahut

According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they’re doing it. And, using the statistic of 16.5 million people who tuned in to watch the average NFL game in 2016, that roughly adds up to about 6 million people who have pizza on the mind while watching a game.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.