Why Do Some Subway Ads Get Rejected for Being ‘Overtly Sexual’ and Others Don’t?

Brands like Unbound and Thinx have had a tough time with the approvals process

Video: John Tejada; Editor: Breana Mallamaci

This past May, women’s sexual wellness company Unbound created an artistic advertising campaign to introduce people to the brand. The idea was to run the campaign on the New York City subway system, but that didn’t quite work out. Unbound submitted its ads to the MTA and Outfront Media, the organization that manages the MTA’s advertising and enforces its guidelines, and heard shortly thereafter that the ads would not be allowed to run as they were.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.