Why Companies Are Increasingly Taking New Brands and Products to the Super Bowl Stage

Kraft-Heinz, Anheuser-Busch and PepsiCo all have brand debuts in the Big Game this year

During the biggest advertising event of the year last year (a.k.a. the Super Bowl), PepsiCo introduced two new products: lemon-lime Mountain Dew Ice and spicy Doritos Blaze. The more than 103 million people who tuned into the Big Game witnessed an epic rap battle between Morgan Freeman and Peter Dinklage, with the help of Missy Elliott and Busta Rhymes, respectively.