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During the biggest advertising event of the year last year (a.k.a. the Super Bowl), PepsiCo introduced two new products: lemon-lime Mountain Dew Ice and spicy Doritos Blaze. The more than 103 million people who tuned into the Big Game witnessed an epic rap battle between Morgan Freeman and Peter Dinklage, with the help of Missy Elliott and Busta Rhymes, respectively.
That ad garnered more than 9.6 billion media impressions and won the “Blitz” award in the first Twitter Brand Bowl for having the highest velocity of most tweets per minute, according to PepsiCo.