Earlier this month, PepsiCo announced that Morgan Freeman and Peter Dinklage would face off—with help from Missy Elliott and Busta Rhymes—in a 60-second Super Bowl ad touting new flavors of Mountain Dew and Doritos. But the question remained: How?
Now that the full 60-second spot from Goodby Silverstein & Partners has been revealed, we have the answer: a lip-sync rap battle with Dinklage putting his spin on Rhymes’ “Look at Me Now” and Freeman’s rendition of Elliott’s “Get Ur Freak On.”
Doritos is pushing its new spicy Blaze flavor, so Dinklage’s half of the ad features lots of fire. Mountain Dew is hocking lemon-lime Dew Ice, so Freeman’s half is, well, full of ice.
As part of the Mountain Dew-versus-Doritos promotion, the brands will run an exclusive Snapchat lens on Super Bowl Sunday where fans can record themselves trying to lip-sync like Dinklage or Freeman.
While the company is still unsure about which quarter the ad will air in, a rep for the brands did confirm that the 60-second spot would be in the first half of the game.
For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LII Ad Tracker. And join us on the evening of Feb. 4 for the best in-game coverage of the Super Bowl commercials anywhere.
