Why Carmaker Škoda Is Hacking Influencer Reviews of Rival Brands

The brand has partnered with three YouTubers to insert its own ads in videos of cars manufactured by Citroën, Renault and Peugeot

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Automotive brand Škoda is all too aware that it is not the leading car brand in France, so for the launch of its new vehicle, the Škoda Fabia, it decided to use that underdog status to effect, by hacking online reviews of more popular cars in the country and adding its own ads in the background.

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