Why Brands Need to Prioritize Real Influencers Over the Fake Ones

Save the CGI for the movies

As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed media that shows up within the wrong context and the jargon-infused version of the English language we are all fluent in. But then there are times when I have to ask myself, “Have we all gone and lost our minds?”