Why Brands Need to Focus on Value Creation Over In-Housing

There needs to be a combined effort of people, processes and tech

A house is surrounded by puzzle piece; a person looks at the house and puzzle pieces with a question mark above their head
Even if a brand goes in-house, they'll still need assistance. Getty Images

The goal of marketing today remains the same as it has always been: winning the hearts and minds of customers to drive sustainable growth. Yet how marketers do this has radically transformed in recent years.

@jsuarezdavis Jon Suarez-Davis is svp, marketing innovation and CMO programs for Salesforce and a member of the Adweek Advisory Board.