Jon Suarez-Davis SVP, Marketing Innovation and CMO Programs, Salesforce @jsuarezdavisJon Suarez-Davis is svp, marketing innovation and CMO programs for Salesforce and a member of the Adweek Advisory Board. Voice Why Brands Need to Focus on Value Creation Over In-Housing There needs to be a combined effort of people, processes and tech. Voice How Mastering Customer Identity Will Help Your Brand Win To help in the new marketing battleground. Voice How to Build Consumer Trust in the Fourth Industrial Revolution Marketers must invest in consumer rights, transparency, AI and more to find a personalization balance. Voice How to Become a Trusted Consumer Engagement Brand By focusing on fostering trust and utilizing technology. Voice 5 Trends That Will Propel Brands Forward in 2018 and Beyond Is it the dawn of a new golden age for marketers?