Key Insights
- MLB fans are among the most nostalgic and resistant to change
- There are fears that this opens MLB jerseys up for more logos
- With MLB attendance in decline, new revenue sources matter
There’s a reason baseball is called America’s Pastime. When the Green Bay Packers won the first Super Bowl, or Bill Russell’s Celtics ushered in the modern NBA, the World Series had already crowned six decades of champions. So while football may bring the biggest spectacle in American sports, and NBA players the biggest stars, baseball is tied to American history in a way no other game is.
