Why Athletes Defied Brazil's Laws to Perform a 135-Meter High Stunt

This was the second in a campaign series creative for AB-Inbev beer brand Cerveza Patagonia

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However you expect to see your career peak, its unlikely to match the same height as that of a group of athletes who performed a 135-meter high stunt to promote Argentinian beer brand Cerveza Patagonia.

“The Mountain Intervention” stunt, performed for the Anheuser-Bush-owned beer, saw 10 athletes walk along a 125-meter highline in São Paulo to encourage people to reflect on their priorities in life and view things from a different perspective. They then climbed into hammocks suspended from the line, overlooking Brazil’s busiest city.

The

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