Why the Always Sunny Team Took a Shot at a Whiskey Brand

Four Walls Whiskey leans into classic beer advertising

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When It’s Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer.

“We felt we were uniquely positioned to actually authentically bring a celebrity brand of something to the market,” Howerton said at Adweek X in Los Angeles this week. “We’d seen a lot of tequilas, vodkas, high-end celebrity brands out there, and we got excited about the idea initially of possibly doing a beer.”

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