Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
When It’s Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer.
“We felt we were uniquely positioned to actually authentically bring a celebrity brand of something to the market,” Howerton said at Adweek X in Los Angeles this week. “We’d seen a lot of tequilas, vodkas, high-end celebrity brands out there, and we got excited about the idea initially of possibly doing a beer.”