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In this era of fake news and rampant hacking, Anna Griffin, svp of corporate marketing at CA Technologies, sees artificial intelligence as important tool for marketers attempting to build trust-based relationships with consumers and audiences.
AI—and the data-based machine learning associated with it—can form “a tight, quick connection with relevant content and become a beautiful handoff to a human being to create better context and to better serve someone and ultimately be more trusted,” said Griffin, in an interview after a panel called “Anxiety in the Security 3.0
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