Why AI Is Such an Important Tool for Brands in the Trust Economy

Machine learning quickly builds relevant content and context

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In this era of fake news and rampant hacking, Anna Griffin, svp of corporate marketing at CA Technologies, sees artificial intelligence as important tool for marketers attempting to build trust-based relationships with consumers and audiences.

AI—and the data-based machine learning associated with it—can form “a tight, quick connection with relevant content and become a beautiful handoff to a human being to create better context and to better serve someone and ultimately be more trusted,” said Griffin, in an interview after a panel called “Anxiety in the Security 3.0

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