Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
For the past several years, everyone with even a passing interest in the marketing and tech disciplines has heard quite a bit about the coming AI wave.
But how will artificial intelligence truly affect our lives—not to mention the many ways in which businesses promote their products within them?
“The Internet of Things permeates our daily lives already, and it will be interesting to see how that evolves,” said Stella Voutsina, who was recently promoted to become the first chief technology officer at MDC Media Partners, the ad planning, buying and strategy wing of the holding company that includes such agency networks as Assembly and Allegory along with the programmatic business Varick Media Management.
“Software has already been impacted,” she added, “so the way we interact with brands, [as well as] our families and friends, will change dramatically.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in