Whole Foods Market Teams Up With TikTok's Rudy Willingham to Reframe New Year's Resolutions

The brand's Resolution Renovator platform is supported by a team of professional motivators

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Making a New Year’s Resolution can be a great way to take stock of what isn’t working in your life and redirect in a positive way. Yet, making a resolution is generally easier than keeping one, and the pressure to live up to these ideals can add undue stress for many throughout the early months of the year.

Taking heed of a recent survey from Wakefield Research that suggests 65% of Americans believe New Year’s Resolutions add stress during the winter months, Whole Foods Market (WFM) is launching its Resolution Renovator.

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