Which Side of History Is Your Brand On? P&G's Marc Pritchard Says Now's the Time to Make It Clear

A look at the collaboration that made a difference

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For parts of the American population, “the talk” generally revolves around sex. For others, the conversation is decidedly different.

“Uniquely, in the African-American home, it’s time for me to prepare my child to be black in America,” said Teneshia Jackson Warner, CCO at Egami Group, a New York-based integrated multicultural marketing and communications agency that worked with BBDO on the lauded and highly-award “The Talk” for Procter & Gamble.

The work marked a crucial step for P&G and one that demanded the commensurate care throughout the creative process, ensuring accuracy.



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