Where Are All the Brands? Why More Companies Aren't Divulging Their Super Bowl Plans This Year

Rise of social media and shorter attention spans could be to blame

Super Bowl LII is less than one month away, and if you’re in it for the ads (which, duh, we are) there hasn’t been much to get excited about in the way of Big Game news. By now, it’s typical to see a slew of marketers and brands jumping to announce their ad plans. In 2017, a whopping 49 ads ran during the Super Bowl broadcast, with 36 brands releasing their full ads ahead of time. Still others made announcements or released teasers.