When Sedona Prince Called Out the NCAA for Unequal Facilities, Orangetheory Stepped Up

Her video shows a single rack of weights, which the entire team was expected to share

a woman doing sit-ups at orangetheory fitness
A coach demonstrates a workout at Orangetheory Fitness, which has offered to provide equipment to women's basketball teams after an athlete exposed the NCAA's paltry equipment. Elijah Nouvelage/Bloomberg via Getty Images

A college athlete’s call for the NCAA to offer more equitable training facilities for women was heard by millions in social media—including a brand willing to step in and help fill the gap.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Senior Editor of Creativity & Representation.