Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
WhatsApp has captured the unique and special bond between mothers and daughters in its latest spot, launched in Brazil.
Created by AlmapBBDO, the ad shows a mother and a daughter separated by quarantine who stay connected by sharing images of sunshine each day via WhatsApp.
The campaign, called “It’s Between You,” was produced remotely during quarantine. The two women in the spot are relatives of the production team.
Directors the Fridman Sisters, from Stink, filmed their own mother, while the wife of director of photography Pierre de Kerchove played the daughter.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in