What's With the Maskless Big Game Ads?: Wednesday’s First Things First

Plus, Sir Patrick and friends climb Paramount’s Mountain

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

2021 Super Bowl Ads Are Funny, Festive and Full of Celebs. But Where Are the Face Masks?

We’ve now seen more than 30 complete Super Bowl LV ads, and they’re a nice blend of fun, humorous, heartfelt and inspiring.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in