The Big Game

2021 Super Bowl Ads Are Funny, Festive and Full of Celebs. But Where Are the Face Masks?

The many and varied reasons marketers left their N95s in the drawer

Masks are on faces across America, so why are they largely missing from Super Bowl ads? Photo Illustration: Trent Joaquin

By Robert Klara

February 5, 2021

Super Bowl ads were never known for their strict portrayals of reality. Anyone who recalls Danny DeVito as an M&M (2018), the E-Trade babies buying stocks from their high chairs (2008) or the unnerving hybrid creature known as PuppyMonkeyBaby (Mountain Dew, 2016) can attest to this.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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