'What's Happened at The Richards Group Sends a Message to All Agency Executives'

As founder's racial comment leads to client exits, diversity advocates say it's time for reflection, action and accountability

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

By the time The Richards Group founder Stan Richards had publicly apologized for calling a campaign idea “too Black,” the damage had been done. The staff had reportedly been incensed by leadership’s sluggish response, and longtime client Motel 6—for whom the campaign at issue was pitched—had chosen to fire the agency.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in