What You Need to Know About Cannes Lions on Day 3

It’s been pretty quiet so far

We’re already halfway through the festival, thanks to this year’s shortened schedule. Cannes Lions organizers went out of their way to bolster the value proposition this year, cutting the week from five days to four and creating a “convince the CFO kit.” But veterans note that attendance feels low, the sidewalks and beaches are less crowded, and no major news has broken (yet).