What the Super Bowl’s Pandemic-Driven Reality Says About the Big Game’s Ad Future

An upside-down year could set some new trends and standards

This year's ads hint at longer-term changes DoorDash, Bud Light Seltzer, Uber Eats, Tide

In the first pandemic Super Bowl, all bets were off.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.