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There’s a seismic shift in how audiences consume content, and it’s becoming clear that influencers are driving that shift.
Ryan Berger, Founding Partner of HYPR; Barbara Jones, Founder and Chief Executive Officer of Outshine Talent; Ian Schafer, Co-founder and Chief Executive Officer of Kindred, and Kait Pearse, Associate Director, Influencer of Grey Group, joined Adweek’s Social Media Week LA to discuss how influencer co-creation helps build lasting brand connections.
Industry-wide shift to collaboration
As Gen Z and millennial consumers follow the trendsetting influences of content creators, the creators themselves have to evolve as the influencer becomes more mainstream.
“Influencers are now taking a more strategic approach in whom they partner with and how they share their message with fans,” said Pearse.
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