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Despite concerns over the shorter 2019 holiday shopping season, consumers didn’t shy away from buying gifts on the busiest retail weekend of the year.
This year boasted the biggest Black Friday ever. According to Adobe Analytics, consumers spent $7.4 billion online, with $2.9 billion of sales occurring through smartphones. On Thanksgiving, 44.9% of revenue came from smartphones, an increase of 24.4% from last year. Cyber Monday sales notched a record $9.4 billion online, a 19.7% increase from last year, with $3.1