What Retail Brands Can Expect From Millennial Shoppers This Black Friday
Surprising to some, they're more likely to shop in-store this year
It's expected that this Black Friday shopping season will be bigger than last year's.
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Black Friday is getting closer, and with it is the start of what’s expected to be a robust shopping season. As it does, retailers are betting that millennials will drive significant sales during the 2018 holidays.
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