Marissa Tarleton Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion ContributorMarissa Tarleton is CEO of RetailMeNot. Opinion 4 Cyber Week Trends That Will Influence Consumer’s Choices This Holiday Season Both digital and retail saw a boost in sales. Opinion What Retail Brands Can Expect From Millennial Shoppers This Black Friday Surprising to some, they're more likely to shop in-store this year. Opinion How Online and Brick-and-Mortar Stores Saw a Bump in Sales This Back-to-School Season Both segments of shoppers need to be considered when strategizing.