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How Online and Brick-and-Mortar Stores Saw a Bump in Sales This Back-to-School Season

Both segments of shoppers need to be considered when strategizing

Both online and in-store shoppers need to be taken into consideration when planning.Getty Images
Headshot of Marissa Tarleton
By Marissa Tarleton

September 4, 2018

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

We are nearing the end of back-to-school shopping with this past Labor Day weekend being the final critical shopping period of the season, according to new research that reveals key insights about the plans of both consumers and other merchants.

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Headshot of Marissa Tarleton

Marissa Tarleton

Marissa Tarleton is CEO of RetailMeNot.

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