What People Really Want From Brands Amid a Cost of Living Crisis

As global inflation runs high, consumers expect advertisers to offer meaningful solutions to the crunch

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Across the globe, countries are experiencing price hikes and inflation shockwaves. As the cost of living goes up across everything from energy to groceries, a study from Havas Media Group reveals how brands can best connect with customers thinking carefully about every dime.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in